shipinyansegeirendediyiyinxiangshishijiaoshangde，ranhoutongguoyanseduidanaodeciji，jifayiqianduizhezhongyansedejiyi，zuizhongxingchengduimouzhongshipindezonghepingjia。zhongtiandengrenyeduigezhongshipinyanseyuganjiaozuoletiaozha，suoshi。kejianshipinyanqijieguorubiaoseduirenmenganjiaodeyingxiangshishencengcide

、多方位的。

人們普遍喜愛鮮亮的顏色
，因為鮮亮的顏色能夠給予心靈的愉悅
；kanlaibutaixianliangdeyanse，yibanyinxiangbutaihao，yinweizhexieyansegeirendichenyufubaideganjiao。youyugeguogeminzurenmendeshenghuohuanjinghexiguanbutong
，changqiyilaiduiyansexingchenglebijiaowendingderenshi。lirujihumeiyigeminzudouyouzijideyansejinji，suoyimianduizhexieyansedeshipinjiuhuilianxiangqilai
，fuyuzhexieyanseshipinbuliangdeyingxiang，jinyibuyingxiangdaoduishipindeshiyu

，gouchenggediyu、各民族的對飲食的顏色心理。

rendexinliheshiganjuyoufeichangweimiaohefuzadeguanxi，jishiweidaohenhaodeshipin，ruguosezebuzheng
，wangwangkeyishirensuoranwuweihuonanyixiayan。meiguodezuoguoshiyuyusuoshi。tusezedetiaozha，jieguorutuzhongxianshizuinengyinqishiyudeyanseweiconghongsedaochengse；黃色與橙色之間有一個低穀，然而過了黃色的黃綠色卻是倒胃口的顏色；淡綠色、青qing綠lv色se又you使shi食shi欲yu增zeng加jia
，紫zi色se食shi品pin一yi般ban難nan以yi接jie受shou。這zhe些xie，實shi際ji都dou是shi感gan覺jiao轉zhuan移yi所suo造zao成cheng的de心xin理li判pan斷duan。刺ci激ji食shi欲yu的de顏yan色se與yu喜xi好hao食shi品pin往wang往wang聯lian係xi在zai一yi起qi。紅hong蘋ping果guo、橙蜜橘、粉紅的桃、黃色的蛋糕、嫩(nen)綠(lv)的(de)蔬(shu)菜(cai)等(deng)，給(gei)人(ren)以(yi)好(hao)食(shi)感(gan)的(de)色(se)澤(ze)。同(tong)時(shi)一(yi)些(xie)腐(fu)敗(bai)變(bian)質(zhi)的(de)食(shi)色(se)也(ye)使(shi)人(ren)產(chan)生(sheng)厭(yan)惡(e)。即(ji)使(shi)同(tong)一(yi)種(zhong)顏(yan)色(se)，如(ru)果(guo)表(biao)現(xian)在(zai)不(bu)同(tong)的(de)食(shi)品(pin)上(shang)，也(ye)會(hui)給(gei)人(ren)不(bu)同(tong)的(de)感(gan)覺(jiao)。將(jiang)中(zhong)國(guo)傳(chuan)統(tong)的(de)食(shi)品(pin)麵(mian)條(tiao)和(he)米(mi)飯(fan)調(tiao)配(pei)成(cheng)不(bu)同(tong)的(de)顏(yan)色(se)就(jiu)會(hui)引(yin)起(qi)不(bu)同(tong)的(de)心(xin)理(li)反(fan)應(ying)和(he)食(shi)欲(yu)。