xixindexiaofeizhekenenghuifaxian，zuijinshipinxingyeliliuxingxiaobaozhuangle，congzuixiandetangguoleikaishi，jiezhejinrudanjuanlei
，juyejierenshijieshao，danjuanxingyezhongdexiaobaozhuangwanquanshiyizhongyingxiaocelve
，bingqiezhezhongyingxiaocelvecongdanyixiaobaozhuangshipineryan
，shipeibenzhuanyaohe
，bizhezaiguangdonggedaxingchaoshikandaodanjuanxiaobaozhuangtuichuzuiduodeshizhuhaiyuanlangshipinqiye。yuanlangzuijinyicixingtuichuhaojizhongxiaobaozhuang
，zheshixingyezhonghenshaojiandexianxiang，meiyouyigedanjuanqiyehuituichuruciduodexiaobaozhuang，weicibizhezoufanglexiangguanshipinqiye。

　　麵對行業風波危機

　　junanfangyishipingongsifuzerenjieshao
，tuichuyishangxiaobaozhuangxiliechanpin，yifangmianzhuyaozhenduishichangshangxingyejingzhenggejuerwei，yinweimuqianzhenggeshipinxingyezhengzaijingshouzheyizhonghendadebodong，2005nianduiyushipinxingyelaishuoshiyigefengshuangnian

，niantouchuxiandesudanhongfengbozhihou
，shipinxingyejingshouqilebuxiaodedaji，lianguojidapaiqiyedourangrenxinbuguo，haiyounajiakeyixinlai？jiazhihoulaidegaolujieyagaokenengzhiaibaodao
，quechaonaifendianchaobiaoshijian，guangmingruyedehuiguonaifengbo

，qiyechengxinduzaixiaofeizhexinzhongdashangleyigehendadewenhao，lianzhimingqiyedouruci
，xiaofeizhehainengxiangxinshui
？ 2005nianzhudingshishipinqiyedefengshuangnian，zhenggeshipinxingyezaijingshouzheyankudekaoyan，henduoshipinqiyeduicishidaweinaohuo，suoweichengmenshihuoyangjichiyu，dangyigeshipinqiyebeipuguanghou
，jiuhuiyingxiangzhenggeshipinxingye。

　　樹立食品誠信之碑

　　推出小包裝是向消費者表明我們的產品質量是可以低價讓你品嚐。因為一盒小包裝蛋卷零售價在１元至２元之間，相對幾十元的２磅bang產chan品pin來lai說shuo價jia格ge便bian宜yi適shi應ying消xiao費fei者zhe品pin嚐chang。有you食shi品pin企qi業ye通tong過guo市shi場chang調tiao查zha後hou
，發fa現xian很hen多duo小xiao型xing企qi業ye在zai質zhi量liang上shang沒mei上shang改gai善shan的de情qing況kuang下xia，會hui在zai包bao裝zhuang策ce略lve上shang大da做zuo文wen章zhang，通tong過guo誘you人ren的de包bao裝zhuang促cu進jin消xiao費fei者zhe購gou買mai行xing為wei。消xiao費fei者zhe麵mian對dui五wu彩cai繽bin紛fen的de食shi品pin包bao裝zhuang已yi經jing無wu所suo適shi從cong，經jing常chang受shou美mei麗li包bao裝zhuang的de誘you惑huo而er大da方fang出chu手shou，但dan買mai回hui家jia一yi吃chi又you大da呼hu上shang當dang，很hen大da一yi盒he食shi品pin扔reng了le就jiu覺jiao得de可ke惜xi
，往wang往wang勉mian強qiang進jin食shi的de情qing況kuang下xia換huan來lai的de是shi傷shang了le腦nao筋jin損sun壞huai了le胃wei，這zhe種zhong頭tou痛tong事shi可ke能neng很hen多duo消xiao費fei者zhe是shi感gan同tong身shen受shou。大da型xing企qi業ye推tui出chu小xiao包bao裝zhuang其qi目mu的de就jiu是shi讓rang消xiao費fei者zhe檢jian驗yan一yi下xia產chan品pin質zhi量liang
，一yi般ban小xiao企qi業ye不bu會hui推tui出chu這zhe種zhong小xiao包bao裝zhuang，主zhu要yao是shi由you於yu小xiao包bao裝zhuang的de包bao裝zhuang成cheng本ben及ji人ren工gong成cheng本ben的de投tou入ru比bi較jiao大da
，利li潤run幾ji乎hu沒mei有you，有you些xie質zhi量liang不bu錯cuo的de甚shen至zhi是shi虧kui本ben賺zhuan吆yao喝he，質zhi量liang不bu過guo硬ying的de企qi業ye不bu敢gan做zuo。

　　 以老帶新形成集群效應

　　小xiao包bao裝zhuang由you時shi會hui作zuo為wei企qi業ye推tui出chu新xin品pin的de試shi水shui樣yang本ben，一yi種zhong新xin品pin種zhong在zai需xu要yao大da批pi量liang生sheng產chan之zhi前qian，推tui出chu一yi些xie小xiao包bao裝zhuang試shi試shi水shui，了le解jie一yi下xia市shi場chang反fan應ying
，確que定ding其qi有you潛qian力li的de情qing況kuang下xia才cai大da批pi量liang生sheng產chan。廣guang東dong元yuan朗lang這zhe次ci同tong時shi推tui出chu運yun動dong係xi列lie小xiao包bao裝zhuang蛋dan片pian，就jiu是shi這zhe一yi市shi場chang試shi水shui之zhi後hou而er改gai良liang的de新xin品pin
，新xin產chan品pin在zai根gen據ju目mu前qian市shi場chang形xing勢shi，結jie合he自zi身shen蛋dan卷juan機ji器qi的de特te點dian

，做zuo到dao了le既ji是shi品pin牌pai的de延yan伸shen

，又you是shi蛋dan卷juan行xing業ye中zhong的de革ge新xin工gong程cheng，不bu但dan突tu出chu了le蛋dan卷juan的de營ying養yang特te性xing，還hai改gai變bian了le一yi下xia蛋dan卷juan的de風feng味wei
，既ji有you薄bo餅bing的de外wai形xing
，又you突tu了le蛋dan片pian的de清qing脆cui，還hai從cong消xiao費fei群qun體ti上shang做zuo了le很hen大da的de擴kuo充chong，麵mian向xiang年nian青qing人ren的de且qie愛ai好hao運yun動dong的de消xiao費fei人ren群qun延yan伸shen。所suo以yi新xin品pin的de包bao裝zhuang設she計ji上shang也ye打da破po元yuan朗lang一yi貫guan以yi喜xi氣qi、溫馨
、浪漫為主的設計風格
，完全以運動為主題來設計外包裝。並且三種不同口味蛋片完全以口味特色主材料為設計元素
，讓芝麻、椰蓉和香蔥三各口味更直觀地展示給消費者。

　　據(ju)一(yi)個(ge)食(shi)品(pin)企(qi)業(ye)的(de)負(fu)責(ze)人(ren)介(jie)紹(shao)，此(ci)次(ci)推(tui)出(chu)這(zhe)麼(me)多(duo)小(xiao)包(bao)裝(zhuang)係(xi)列(lie)，主(zhu)要(yao)突(tu)出(chu)了(le)一(yi)個(ge)綜(zong)合(he)營(ying)銷(xiao)主(zhu)題(ti)。第(di)一(yi)是(shi)問(wen)鼎(ding)食(shi)品(pin)誠(cheng)信(xin)，通(tong)過(guo)小(xiao)包(bao)裝(zhuang)讓(rang)消(xiao)費(fei)者(zhe)自(zi)己(ji)去(qu)判(pan)斷(duan)
，誰(shui)的(de)產(chan)品(pin)質(zhi)量(liang)好(hao)；二是目前蛋卷行業中能以一業為主的食品企業不多，隻有元朗17年來堅持以做蛋卷為主
，如此專業
、jingyedejingshenqitatongxingzuobudao
，yiqianyuanlangchuyikuanxiaobaozhuangshichangshangqitadanjuanqiyemashangjiugenfengshang，ercicichuzhemeduoxiliepinzhong，mudeshiburangxiaoxingdanjuanqiyekechengzhiji
；三san是shi通tong過guo花hua樣yang翻fan新xin的de小xiao包bao裝zhuang打da造zao堆dui頭tou效xiao應ying
，以yi吸xi引yin消xiao費fei者zhe眼yan球qiu。四si是shi鼓gu勵li內nei部bu士shi氣qi
，由you於yu品pin種zhong單dan一yi問wen題ti給gei內nei部bu業ye務wu員yuan一yi些xie畏wei難nan情qing緒xu，而er多duo款kuan式shi產chan品pin推tui出chu後hou他ta們men的de士shi氣qi上shang來lai了le。