手機版
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: I’m doing fine. How about you?
Tanya: Great, thanks. So, what’s the status of our advertising campaign?
Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
Tanya: Sounds like we’ll have a winner on our hands!
中文：
在這個對話中，Tanya Nichols是一家冰淇淋生產公司的老板，她正在和她的市場部經理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動談話。
Tanya: 早上好，Carla。你今天過得怎麼樣？
Carla: 我很好，你呢？
Tanya: 很好，謝謝。我們公司的廣告宣傳作得怎麼樣了？
Carla: 正zheng如ru我wo以yi前qian所suo提ti到dao的de，我wo們men下xia個ge月yue開kai始shi的de宣xuan傳chuan活huo動dong，是shi全quan國guo範fan圍wei內nei的de。我wo們men已yi經jing決jue定ding利li用yong各ge種zhong媒mei體ti做zuo全quan麵mian宣xuan傳chuan。首shou先xian，我wo們men在zai電dian視shi上shang做zuo持chi續xu三san個ge禮li拜bai的de廣guang告gao，每mei天tian一yi次ci，時shi間jian為wei30秒鍾傳。同時，我們還會在被選中的人口較多的城市的電台廣播中宣傳，每天三次，每次時間為15秒。最後，我們還會有一些戶外宣傳活動，在
大城市的主要入口處，樹立廣告牌。
Tanya: 那麼采取什麼樣的風格呢？
Carla: 我(wo)們(men)將(jiang)把(ba)焦(jiao)點(dian)放(fang)在(zai)日(ri)常(chang)生(sheng)活(huo)方(fang)麵(mian)，告(gao)訴(su)你(ni)隻(zhi)要(yao)吃(chi)一(yi)個(ge)冰(bing)淇(qi)淋(lin)三(san)明(ming)治(zhi)，就(jiu)能(neng)消(xiao)除(chu)夏(xia)日(ri)炎(yan)熱(re)。我(wo)們(men)還(hai)會(hui)通(tong)過(guo)對(dui)多(duo)樣(yang)性(xing)口(kou)味(wei)選(xuan)擇(ze)的(de)宣(xuan)傳(chuan)，告(gao)訴(su)大(da)家(jia)推(tui)薦(jian)我(wo)們(men)公(gong)司(si)產(chan)品(pin)的(de)原(yuan)因(yin)，香(xiang)草(cao)並(bing)不(bu)是(shi)惟(wei)一(yi)的(de)口(kou)味(wei)。
Tanya: 似乎是個完美的方案。我們會有新的口號嗎？
Carla: 當然，廣告代理商正在設計呢。這個周末會出台一些新的策劃。
Tanya: 聽起來我們將會成為一個大贏家！
