A business plan for a retail

    store can be a complex multi-page document created using special software or it can be a page torn from a notebook. The purpose of your business plan will determine how much information should be included and what format to use. For financing, you'll have a better chance of convincing someone to fund your company if there are plenty of details provided. Do you know what goes into a business plan? Here are the essential elements of an excellent retail business plan and what to include.

    零(ling)售(shou)店(dian)的(de)商(shang)業(ye)計(ji)劃(hua)可(ke)能(neng)是(shi)用(yong)專(zhuan)門(men)的(de)軟(ruan)件(jian)製(zhi)作(zuo)的(de)多(duo)張(zhang)複(fu)雜(za)的(de)文(wen)件(jian)
，或(huo)者(zhe)是(shi)在(zai)筆(bi)記(ji)本(ben)上(shang)寫(xie)的(de)一(yi)頁(ye)計(ji)劃(hua)。你(ni)的(de)商(shang)業(ye)計(ji)劃(hua)的(de)目(mu)的(de)是(shi)為(wei)了(le)決(jue)定(ding)應(ying)該(gai)要(yao)包(bao)括(kuo)哪(na)些(xie)信(xin)息(xi)，以(yi)及(ji)使(shi)用(yong)什(shen)麼(me)樣(yang)的(de)格(ge)式(shi)。在(zai)財(cai)政(zheng)方(fang)麵(mian)，如(ru)果(guo)你(ni)提(ti)供(gong)的(de)細(xi)節(jie)夠(gou)詳(xiang)細(xi)的(de)話(hua)，你(ni)就(jiu)可(ke)以(yi)說(shuo)服(fu)別(bie)人(ren)來(lai)投(tou)資(zi)你(ni)的(de)公(gong)司(si)。你(ni)知(zhi)道(dao)在(zai)一(yi)份(fen)商(shang)業(ye)計(ji)劃(hua)中(zhong)應(ying)該(gai)包(bao)括(kuo)哪(na)些(xie)內(nei)容(rong)嗎(ma)？以(yi)下(xia)是(shi)一(yi)份(fen)優(you)秀(xiu)的(de)商(shang)業(ye)計(ji)劃(hua)必(bi)須(xu)包(bao)括(kuo)的(de)部(bu)分(fen)：

    1.Executive Summary

    執行總綱

    An Executive Summary is critical to the success of the business plan. The Executive Summary offers synopsis of the business plan, and highlights the key points raised within. This business plan part is where you need to capture the reader's attention so that he/she will be compelled to read on.

    對dui於yu一yi份fen成cheng功gong的de商shang業ye計ji劃hua來lai說shuo，執zhi行xing總zong綱gang是shi必bi不bu可ke少shao的de。它ta包bao括kuo了le商shang業ye計ji劃hua的de總zong綱gang，並bing標biao出chu要yao強qiang調tiao的de重zhong點dian部bu分fen。商shang業ye計ji劃hua的de作zuo用yong是shi用yong來lai吸xi引yin領ling導dao的de注zhu意yi力li
，讓rang他ta/她有興趣考慮你的計劃。

    2.Business Analysis

    商業分析

    The next section is the Business Analysis. From the business structure, legal name, location and goods or services offered to an analysis of your customers and competition, this section will describe the nature of your retail business. Use easy-to-read, common terminology. Never assume that those reading your business plan have the same level of technical knowledge that you do.

    jiexialaishishangyefenxi。congshangyejiegou


，shangbiaomingcheng
，gongchangxuanzhi
，ninenggouweikehutigongdeshangpinjifuwu，yijijingzhengduishoudefenxideng，shangyefenxibufenkebangnidingyinilingshouyedezhonglei。yongjiandanyidongdeshuyu。yongyuandoubuyaoxiangdangrandirenweiyuedunishangyejihuaderendongdeheniyiyangdezhuanyezhishi。

    3.Marketing Strategy

    營銷策略

    The Marketing Strategy section should explain how your retail business will penetrate your target market. Detail the company's desired image and branding strategy. Give an overview of the company's pricing strategies, current and potential marketing partnerships and provide documented research to back your plan in this part.

    營ying銷xiao策ce略lve部bu分fen應ying該gai解jie釋shi你ni打da算suan如ru何he讓rang自zi己ji的de零ling售shou業ye滲shen透tou你ni的de目mu標biao市shi場chang
，公gong司si要yao建jian立li的de形xing象xiang和he品pin牌pai化hua戰zhan略lve的de細xi節jie。以yi及ji對dui公gong司si價jia格ge策ce略lve，當dang前qian的de和he潛qian在zai的de營ying銷xiao夥huo伴ban等deng的de詳xiang細xi描miao寫xie。以yi及ji提ti供gong能neng夠gou證zheng明ming你ni計ji劃hua的de調tiao查zha報bao告gao。

    4.Products and Services

    產品和服務

    This business plan part is most important to retailers developing a business. The Products and Services section describe the goods and services offered, how they are provided, information about the vendors, and any plans for future growth of the product lines.

    shangyejihuaduiyulingshoushangkaifashengyilaishuoshiyigehenzhongyaodebufen。chanpinjifuwudexiangguanmiaoshudingyiletigongdechanpinhefuwu，zenyangtigong
，gongyingshangdexinxi，yijiguanyuweilaichanpinxiandefazhanjihua。

    5.Management Plan

    管理計劃

    In the Management section, the information will show that the retail business has the necessary human resources to be successful. This part will answer questions about the key management personnel and their background, explain how the store will be staffed and detail all personnel compensation and benefits, including employment policies and procedures.

    在(zai)管(guan)理(li)部(bu)分(fen)顯(xian)示(shi)了(le)零(ling)售(shou)業(ye)要(yao)成(cheng)功(gong)所(suo)必(bi)須(xu)的(de)人(ren)力(li)資(zi)源(yuan)。這(zhe)一(yi)部(bu)分(fen)會(hui)解(jie)答(da)關(guan)於(yu)主(zhu)要(yao)管(guan)理(li)人(ren)員(yuan)的(de)背(bei)景(jing)及(ji)相(xiang)關(guan)問(wen)題(ti)
，顯(xian)示(shi)商(shang)店(dian)的(de)人(ren)員(yuan)結(jie)構(gou)圖(tu)
，人(ren)員(yuan)的(de)薪(xin)資(zi)，紅(hong)利(li)，就(jiu)業(ye)政(zheng)策(ce)以(yi)及(ji)相(xiang)關(guan)政(zheng)策(ce)。

    6.Financial Plan

    財政計劃

    One of the more difficult parts of the business plan, the Financial Plan will involve the company's revenue and profitability model. This part assesses the amount of capital the retail business needs, as well as the proposed use of these funds and the expected future earnings. It includes Break-even Analysis, Sales Forecasts, Balance Sheets and Cash Flow Statements broken down monthly for the first year and then annually for the next 2-5 years.

    商(shang)業(ye)計(ji)劃(hua)最(zui)難(nan)的(de)部(bu)分(fen)，財(cai)政(zheng)計(ji)劃(hua)應(ying)該(gai)要(yao)包(bao)括(kuo)公(gong)司(si)的(de)收(shou)入(ru)以(yi)及(ji)盈(ying)利(li)模(mo)式(shi)。這(zhe)一(yi)部(bu)分(fen)評(ping)估(gu)了(le)零(ling)售(shou)業(ye)需(xu)要(yao)的(de)總(zong)的(de)資(zi)金(jin)，這(zhe)些(xie)資(zi)金(jin)的(de)用(yong)途(tu)估(gu)計(ji)
，以(yi)及(ji)對(dui)未(wei)來(lai)收(shou)入(ru)的(de)預(yu)估(gu)。財(cai)政(zheng)計(ji)劃(hua)應(ying)該(gai)包(bao)括(kuo)盈(ying)虧(kui)平(ping)衡(heng)分(fen)析(xi)，銷(xiao)售(shou)預(yu)測(ce)
，資(zi)產(chan)負(fu)債(zhai)表(biao)
，第(di)一(yi)年(nian)每(mei)月(yue)達(da)到(dao)的(de)現(xian)金(jin)流(liu)量(liang)，以(yi)及(ji)接(jie)下(xia)來(lai)2到5年間每年的現金流量。