銷售對於企業來說可是個重頭戲。除了要把握各種交易會的機會、麵對麵的推銷外
，還要尋找任何可能的機會，給那些潛在的客戶寫推銷信
，讓對方對自己的產品感興趣
，從而可能有麵談的機會、交易的希望。

促銷信分為兩種：一yi種zhong是shi直zhi接jie推tui銷xiao產chan品pin的de信xin，另ling一yi種zhong是shi答da複fu對dui方fang谘zi詢xun產chan品pin的de信xin。如ru何he答da複fu買mai方fang的de谘zi詢xun我wo們men前qian麵mian已yi經jing講jiang過guo
，現xian在zai我wo們men著zhe重zhong要yao講jiang的de是shi直zhi接jie推tui銷xiao產chan品pin的de促cu銷xiao信xin。

和其他推銷方式比起來，促銷信成本低廉
，還可以傳遞更多
、更詳細的產品信息。下麵是寫促銷信應遵循的一些基本原則：

1. Emphasize the benefits rather than the features of the product or service.
2. Use active voice in picturing the reader enjoying the use or performance of the product or service.
3. Focus on one of the main appeals.
4. Subordinate the price, unless it is an obvious bargain, by mentioning it after most of the benefits have been listed.
5. Use a promotion piece (eg. An enclosed brochure) to illustrate the details of the product or service.
6. Specify the action by providing the ways of obtaining the product.