It doesn't matter if you run a blog or run a business, there will come a moment in time when you're really stuck for fresh ideas. Fresh ideas can lead to new business opportunities, so brainstorming should be a process you adopt frequently if you want to stay ahead of your competition. I've compiled a list of tips and tricks that I use when I'm innovating, and each apply if you're trying to come up with new products, services or blog posts. Spotting solutions and opportunities is just a form of mental exercise. The more you do it, the better you'll get!

    1. Be really grumpy!Keep track of the things that annoy you. This is a great place to start, as you know the problem intimately as well as being the first customer for any solution.

    2. Listen to your clients, customers and readers.Complaints are a great source of insight as it's a very quick way to find something that needs a solution. So identify the common problems that your customers are experiencing and consider possible solutions to their troubles.

    3. Think like a child.Children have a fantastically simplistic and candid view of the world, something we lose as we become adults. Employ a strong sense of curiosity and simplicity when looking for solutions. So many things in this world happen due to convention or habit, so thinking like a child helps to break this pattern.

    4. Talk to friends and family.Find out what annoys your friends and family. What do they moan about? What problems do they encounter? Do they say stuff like "if only there was a service/product that did XYZ"?

    5. Watch and listen to the news.Keeping up with current affairs will help you to keep up-to-date with new legislation and new regulations. Any new constraint usually means that some kind of process needs to change. Where there's change, there's usually an opportunity.

    6. Learn from your mistakes.When you do something wrong, do you work out how and why you made that mistake? What could have limited the impact of your mistakes? Is there something, that if it existed, would have stopped you from making that mistake?

    7. Do volunteer work.Mixing with people from an entirely different background will help you to think from a different perspective. You can make new friends and get ideas for things you don't usually think about. As a bonus, you help someone too!

    8. Bounce ideas with a friend or business partner.If there's someone who you work well with, spend time brainstorming ideas together. Two different minds can often lead to great ideas, since you'll find you feed off each others thoughts.

    9. Analyse your products/services.Look at your current offerings and identify the best and worst features. See if you can add any features to your existing offerings. Also consider different markets who would be interested in what you offer. You can do the same for a competitors products and services too.

    10. Focus on the problem, not existing solutions.Rather than thinking about existing solutions, go back to the original problem. Given a blank canvas, how would you solve the problem? e.g. rather than re-invent the toilet, come up with alternative ways to dispose of human waste cheaply, conveniently and hygienically.

    11. Go people-watching.Unleash your inner spy! Spend time watching people go about their everyday lives. What are they doing? How do they do it? Can you spot any obvious problems?

    12. Distract yourself.Have a change of scene. Do something that you love doing that has nothing to do with your business or blog. Get lost in what you're doing. Often we come up with solutions when we're not even thinking about the problem in the first place.

    13. Get feedback.Make the effort to find out what your colleagues, customers and readers think about what you do. Ask what you could do to improve. Listen to their feedback, good or bad. You'll gain a great deal of insight when you ask people to tell you what they think your strengths are.

    14. Refactor, reorganise and rethink.Consider services, products or concepts that are too basic or too complex. Sometimes just adjusting an existing solution will yield more ideas.

    15. Critique everything.Question everything, and ask yourself "why?"! Intelligently analyse your environment and think of improvements. See what lessons you can learn about the good and bad things in your environment.

    16. Read lots.Any kind of reading material can give you ideas. Find a range of materials that you enjoy reading （there's no point reading something you hate!）. Ideas can come from fiction, magazine articles, scientific journals, anything really!

    17. Network, in real life and online.Listen to people who have similar interests to you and find out what they love or hate. What are the common or repetitive problems they would love solved? This is also a great way to find someone to brainstorm with.

    18. Regularly read forums related to your interests.Forums often have threads dedicated to frequently asked questions （FAQs）. You can borrow ideas from these FAQs as well as be on the look out for questions that pop up on the forums on a regular basis.

    19. Look for gaps.Identify gaps in products, services or articles that exist between you and your competitors. Then consider what you can offer to address that gap.

    20. Keep a notebook handy at all times.Inspiration can hit you at any time, and you can forget it just as quickly. Keeping a record of this inspiration is vital. Make sure you revisit entries in your notebook on a regular basis too! You might be able to elaborate on ideas you had in the past.

    So there you go, 20 tips to help you identify opportunities. There's a common theme among these tips, namely to analyse problems in as much detail as you can. When you get ideas, consider all ideas, regardless of how stupid they might seem. Then weigh up the pros and cons of those ideas as solutions.

    不bu管guan是shi寫xie博bo客ke還hai是shi經jing營ying企qi業ye，都dou會hui遇yu到dao新xin意yi不bu足zu的de困kun惑huo。新xin點dian子zi可ke以yi帶dai來lai新xin商shang機ji，因yin此ci要yao想xiang在zai競jing爭zheng中zhong保bao持chi領ling先xian，就jiu必bi須xu集ji思si廣guang益yi想xiang點dian子zi。下xia麵mian是shi我wo講jiang一yi些xie實shi用yong的de技ji巧qiao和he竅qiao門men，適shi用yong於yu新xin產chan品pin、新服務抑或是博客。這可以看做是一種心理曆練，做的越多
，收獲越大！

    1
、雷厲風行！緊跟困擾著你的事情不放，以此為開端，可以迅速找到問題所在，並及時解決。

    2

、傾聽客戶

、顧客和讀者的投訴。投訴便於我們及時發現需要解決的問題
，因此
，要設法了解並及時解決顧客碰上的問題。

    3、像孩童般思考。孩童對世界的看法相對單純，處理問題也多帶好奇、簡潔明了，可見像孩童思考才能突破思維束縛。

    4、與朋友和家人談心。問清楚朋友和家人的苦惱。他們為何苦惱？遇到什麼問題了？是不是會有類似"要是有服務/產品能做某某事情該多好"的疑問？

    5
、收看收聽新聞。緊跟時下熱點事件讓你知曉最新的法律規章，而出現新限製也就意味著變革的發生，而這往往能帶來機遇。

    6、了解自己的錯誤。出錯後，要弄清楚經過和原因。要知道怎樣做才會減少影響？怎麼做能避免出錯
？

    7、做zuo義yi工gong。不bu同tong環huan境jing的de人ren在zai一yi起qi工gong作zuo，這zhe有you助zhu於yu你ni從cong不bu同tong的de角jiao度du來lai分fen析xi思si考kao問wen題ti。結jie交jiao新xin朋peng友you，可ke以yi讓rang你ni獲huo得de一yi些xie不bu尋xun常chang的de靈ling感gan。而er且qie，這zhe是shi一yi個ge相xiang互hu的de過guo程cheng！

    8、與朋友或生意夥伴多交流。要多花些時間跟同事溝通交流，思維的碰撞往往會產生智慧的火花。

    9
、深入分析產品/服務。分析現有的產品，找出最佳和最差性能。看看能否在現有基礎上添加新功能；各種市場對什麼感興趣；是否可以提供與競爭對手相同的產品和服務。

    10、注重問題
，而非解決辦法。比較來說
，我們更應該重視問題本身，而非解決辦法。應該考慮：如果一切從零開始
，我們將如何解決這個問題？

    11
、注意觀察。花點時間去觀察人們的日常生活：他們在做什麼？怎麼做的？這其中有問題嗎？

    12

、打da亂luan自zi己ji的de部bu署shu。嚐chang試shi做zuo些xie改gai變bian，如ru做zuo些xie自zi己ji喜xi歡huan的de，但dan與yu生sheng意yi或huo博bo客ke無wu關guan的de事shi。放fang放fang手shou頭tou的de工gong作zuo。很hen多duo時shi候hou是shi解jie決jue辦ban法fa都dou有you了le，但dan我wo們men卻que還hai沒mei能neng真zhen正zheng的de考kao慮lv過guo這zhe個ge問wen題ti。

    13
、做好信息反饋。要及時了解同事、顧客和讀者對你的評論，並考慮如何改善。不管好壞，都要聽取他們的意見，這能讓你受益匪淺。

    14
、重整、重組和重新思考。全麵思考提供的服務

、產品或概念，是太簡單了還是太複雜了。有時調整現有方案也會產生很多的靈感。

    15、秉持批判的態度。懷疑一切，並拷問自己"為什麼？"!理智地分析你所處的環境和改進，看看能從中得到什麼教訓。

    16
、增加閱讀量。要找一些你喜歡的閱讀材料如小說、雜誌文章
、科學期刊等
，這些都能給你帶來靈感。

    17、參can與yu現xian實shi生sheng活huo和he虛xu擬ni世shi界jie上shang的de人ren際ji交jiao往wang。這zhe是shi一yi個ge集ji思si廣guang益yi的de好hao方fang法fa。看kan看kan誰shui跟gen你ni誌zhi趣qu相xiang投tou
，他ta們men喜xi歡huan或huo憎zeng恨hen些xie什shen麼me，他ta們men樂le於yu處chu理li哪na類lei共gong同tong的de或huo重zhong複fu的de問wen題ti。

    18、定期訪問感興趣的論壇。論壇時常會有FAQ類的帖子，你可以從中獲取靈感。

    19
、查找差距。找出與競爭對手在產品、服務或文章間存在的差距，然後設法消除。

    20、隨身攜帶記事本。靈感往往是來匆匆去匆匆，因此及時記錄就顯得尤為重要。切記要定期翻閱記事本！

    這20條簡單技巧的主旨就是盡可能深入的分析問題，希望對各位有所幫助。