Pepsi extends Unilever tea deal

  摘要：2004年，全球兩大巨頭百事公司和聯合利華公司在廣州共同宣布，由百事公司和聯合利華合資建立的國際聯盟———百事立頓國際公司的業務範圍將擴展至中國市場。百事(中國)投資有限公司將負責在中國市場生產和銷售立頓即飲茶。雙方合作始於1991年，立頓茶飲料在美國與加拿大即飲茶市場上一直牢牢占據領先地位。去年11月，百事公司與聯合利華建立了一家國際性合資公司
，雙方各占50%的股份，在世界各地指定市場中經銷立頓即飲茶飲料。

  此ci次ci簽qian定ding的de合he作zuo協xie議yi之zhi所suo以yi簽qian定ding，是shi雙shuang方fang合he作zuo的de一yi個ge延yan伸shen。百bai事shi可ke樂le公gong司si將jiang和he聯lian合he利li華hua公gong司si聯lian手shou使shi利li頓dun即ji飲yin茶cha飲yin料liao打da入ru世shi界jie市shi場chang，滿man足zu廣guang大da消xiao費fei者zhe對dui健jian康kang飲yin料liao的de需xu求qiu。

  協xie議yi規gui定ding，百bai事shi公gong司si將jiang使shi用yong其qi裝zhuang瓶ping技ji術shu和he銷xiao售shou網wang絡luo銷xiao售shou聯lian合he利li華hua公gong司si生sheng產chan的de茶cha飲yin料liao
，使shi茶cha飲yin料liao的de全quan球qiu銷xiao售shou增zeng加jia一yi倍bei。為wei了le滿man足zu消xiao費fei者zhe對dui非fei碳tan氣qi飲yin料liao的de需xu求qiu
，公gong司si會hui在zai歐ou洲zhou和he亞ya洲zhou擴kuo大da其qi貿mao易yi範fan圍wei。協xie議yi雙shuang方fang將jiang在zai西xi歐ou和he亞ya洲zhou新xin開kai辟pi11個市場，其中包括：德國、意大利、法國、荷蘭
、瑞士、澳大利亞、比利時
、葡萄牙、韓國、台灣、南非。百事飲料公司的總經理MichaelWhite稱(cheng)
，鑒(jian)於(yu)消(xiao)費(fei)者(zhe)對(dui)健(jian)康(kang)和(he)營(ying)養(yang)型(xing)飲(yin)料(liao)的(de)需(xu)求(qiu)，兩(liang)個(ge)公(gong)司(si)簽(qian)定(ding)這(zhe)個(ge)協(xie)定(ding)是(shi)兩(liang)個(ge)公(gong)司(si)向(xiang)世(shi)界(jie)邁(mai)進(jin)的(de)重(zhong)要(yao)一(yi)步(bu)。可(ke)以(yi)說(shuo)

，這(zhe)對(dui)百(bai)事(shi)公(gong)司(si)來(lai)說(shuo)是(shi)強(qiang)化(hua)其(qi)在(zai)飲(yin)料(liao)市(shi)場(chang)地(di)位(wei)的(de)最(zui)有(you)效(xiao)方(fang)法(fa)之(zhi)一(yi)。

  Pepsi and Unilever are to extend their agreement over distribution and marketing of the Lipton ready-to-drink tea brand to target a growing global demand for the products.

  Through the deal, Pepsi will combine its bottling and distribution networks with Unilever's core tea brand to double the global capacity of their joint venture.

  The company revealed that the agreement would allow it to extend its reach to markets in both in Europe and Asia, targeted growing consumer demand for non-carbonated alternatives for soft drinks.

  With consumers turning away from carbonated beverages towards products that claim health and nutrition benefits, PepsiCo's chief executive officer Michael White said the deal was an important step for growth of it global operations. 

  "This is a wonderful opportunity to strengthen our position in one of the fastest-growing beverage categories," he stated.

  Under the agreement, the partnership will operate in 11 new markets in Western Europe and Asia.  This will extend the venture into Germany, Italy, France, the Netherlands, Switzerland, Austria, Belgium and Portugal as well as Korea, Taiwan and South Africa.

  A previous agreement between the two companies has been in place since 1991, resulting in the creation of the leading ready-to-drink tea brand in the US, PepsiCo claims.

  This deal was extended in 2003 with the formation of the Pepsi Lipton International joint venture that operates in over 40 countries worldwide.
The move to expand their focus into Western Europe in particular could prove prudent for the group, with the region enjoying strong growth for sales of tea-based beverages.

  Between 2002 and 2006 the market for ready-to-drink tea products grew 7.4 per cent to ?1.5bn, according to consumer analyst Euromonitor.